Management Articles
Most of us believe that sales start at the appointment, but the truth is that sales start much before that. The first step of the sales is to gain the attention of the prospect and the second step is
122: Telesales Scripts: Do You Love Or Hate Them?
With telesales script, you have people who either love them or hate them, there is no middle ground. There are a group of people who believe that a person reading a telesales script sounds absolutely
123: Emotions At Work
Introduction
Life is an endless process of probing and searching for satisfying relationships for the purpose of economic and social gain. We constantly try to seduce each other for different reasons
124: How the net is changing small business marketing
Frank Banfield is typical of many Brisbane small businesses. Three years ago when he started his shade sail business he put an ad in the Yellow Pages, ran some local ads and listened to the sound of
125: Broadband Satellite Internet In Today's Corporate Environment
As the communications superhighway speeds up, high speed internet has revved up in performance and quality and gone down substantially in cost. While some consider broadband satellite internet to be
126: Sales Marketing: What You Need To Know
Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in
127: Marketing Agencies: What You Need To Know
The aim of marketing agencies is to help the business take its product or service to the customer. In other words, the marketing agency eases the process of marketing that is so crucial for any busine
128: Use Discipline To Build Your Online Business Successfully
Building an online business takes consistent work. While the typical online building task is usually not very demanding it is important to work regularly and never to let up on your efforts. It is a c
129: Take The Pain Out Of Media Planning
On the face of it media planning is a dry and boring exercise. Well, it might not be the most stimulating bit of work you could hope to do but it's absolutely critical to the success of your marketing
130: Visualize Your Ideal Client And Market Accordingly
The trouble with trying to identify "market niches" and "target markets" is that these tend to be disassociated from the real world. They are more associated with statistics and trends, not with real
131: Market Your Business By Analyzing The Figures
Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more custome
132: Which Marketing Strategies Should You Throw Into Your Marketing Mix?
What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe – this much of X, and that much
133: Viral Marketing: Is It A Good Advertising Idea?
The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the
134: The Importance Of Niches When Positioning Your Business
A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which
135: Advertise and Market to Students for Better Returns
Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is incr
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